The Australian home-lending landscape has been changing rapidly. Who holds the lion’s share? Who’s gaining ground? And — most importantly for you as a borrower — what does that mean when you’re looking for a home loan? This post breaks it down.

Current Snapshot: Who’s Lending & Who’s Growing

• Brokers Are Dominating New Loans

• In the June 2025 quarter, brokers settled a record 77.6% of all new residential home loans. 

• This is a steady climb: up from 74.6% in September 2024. 

• The total value of new loans written by brokers hit all-time highs — evidence that many Australians are now opting for broker-arranged loans over going directly to banks. 

What this means: More borrowers trust brokers to navigate lending options, rather than rely solely on traditional banks.

• Big Banks Still Hold Significant Market Share, But Losing Ground

• The so-called “Big Four” banks (major lenders) continue to control a large portion of existing mortgages, especially in owner-occupier and investment lending. 

• However, recent reports show their share of new home loan lodgements slipping — dropping below 60% in some quarters — as non-major banks and non-bank lenders gain traction. 

• Some non-major lenders — including smaller banks and specialist lenders — are partially filling that gap. 

What this means: Borrowers now have a wider set of options beyond the big banks, with more competition among lenders.

• New & Non-Major Lenders Are Rising

As big banks lose share among new loan applications, non-majors and alternative lenders are seeing increased demand. 

This diversification in the lending market means borrowers potentially have access to more competitive rates, more flexible loan products, or more personalized service than what traditional big banks typically offer.

Why This Shift Matters for Borrowers

• More Choice — With brokers and non-major lenders becoming dominant players, borrowers have more loan options: different interest rates, loan structures, and eligibility criteria.

• Better Match — Not every borrower is the same. First-home buyers, investors, refinancing clients — a wide variety of needs can be better served with more lender competition.

• Potential Savings — Increased competition can lead to more competitive rates and better terms, especially for people willing to explore beyond traditional big banks.

• Simpler Process via Brokers — Given that brokers handle the heavy lifting (paperwork, lender comparison, advisor guidance), borrowers may find it easier, faster, and less stressful to get approved.

What This Means if You Choose Energise Home Loans

At Energise Home Loans, we understand the changing dynamics of Australia’s home-lending market. Because:

• A growing majority of Australians rely on brokers to find the best loan — and that’s our core strength.

• With many lenders now competing for your business, we can help you compare across banks, non-majors, and alternative lenders to find what really works for your situation.

• Whether you’re a first-home buyer, investor, or refinancing — we can guide you through the evolving lending landscape, help you understand market shifts, and find a home loan that fits.

👉 If you’re ready to explore your loan options or want personalized advice, visit Energise Home Loans: https://energisehomeloans.com.au/